Page as PDF
  • 3 MUSKETEERS® Brand – Fact Sheet

    An American favorite for more than 75 years, the iconic 3 MUSKETEERS® Bar offers a delicate, light and fluffy nougat center wrapped in delectable chocolate.

    3 MUSKETEERS® Bar is available in several formats: as a Single size bar, 2 To Go Sharing Size, FUN SIZE®, Minis, Unwrapped Bites, and in limited edition seasonal flavors for the holidays.

    Pack types:

    • Single Bar
    • 2 To Go Sharing Size
    • FUN SIZE®
    • Minis
    • Unwrapped Bites

    Connect with 3 MUSKETEERS® Brand at and

    What's New in 2017:


    • Brand will continue with engaging all-digital support that’s authentic to teen content to influence consumers and drive relevancy.
    • New! Packaging will include feel good messages to engage shoppers at shelf and encourage sharing. Packs will flow in Q3 2016.
    • New tools are available to drive awareness in store, including updated metallic POP/POS and a new Everyday Filled Bar Mixed Display.


    3 MUSKETEERS® Brand will leverage its distinct shiny, metallic packaging to bring their campaign to life in-store and will be available on display for the full 2017 year:

    • On-pack appetite appeal will be updated in Q3 2016.
    • New, feel good simple messaging on pack will encourage teens to share a 3 MUSKETEERS® Bar with friends.

    Brand Insights:

    • Gen Z (13-17 year olds) is a large and growing consumer segment and 93% of parents say their children influence family spending and household purchases.1
    • 3 MUSKETEERS® creative testing demonstrated that teens’ perceptions can be positively impacted by the right advertising.2
    • Brand repertoire consumption largest during teen years and preferences made then last!3


    3 MUSKETEERS® Brand support will focus on a grassroots, all-digital program to bring to life its “feel good fun” brand positioning by asking consumers to #ThrowShine. Throwing shine is a way to promote a positive, pay-it-forward mentality and create small moments of joy. Through the year-long digital and social platform, the brand will target younger consumers and households with teens to improve brand relevancy and to drive brand meaning.

    1. Cassandra Report, 2015
    2. Digital Teens: Looking at How Technology pervades their lives, EMarketer, March 2015
    3. Marketing to Generation Z, Havas People White Paper, December 2014
    Ampy Vasquez (973) 691-3536