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  • COMBOS® Brand – Fact Sheet

    COMBOS® Stuffed Snacks are bite-size crackers, pretzels or tortillas jam-packed with deliciousness. COMBOS® Snacks were developed from a patent purchased in the late 1970s. A dedicated group of Mars R&D, Engineering and Manufacturing associates, each with extensive experience in combining great food flavors, helped mold the patent into the COMBOS® Stuffed Snacks enjoyed today.

    COMBOS® Brand is a trend-setter, delivering bold and delicious flavors. Consumers can choose from eight varieties, including:

    • Cheddar Cheese Pretzel
    • Pizzeria Pretzel
    • Buffalo Blue Cheese Pretzel
    • Cheddar Cheese Cracker
    • Pepperoni Pizza Cracker
    • 7 Layer Dip Tortilla
    • Sweet & Salty Caramel Pretzel
    • Sweet & Salty Chocolate Fudge Pretzel

    Connect with COMBOS® Brand at, and

    What's New

    New packaging for COMBOS® Snacks will grab consumers in-store, beginning in fall 2017. The simplified design will stand out on-shelf and engage shoppers. The graphics focus on food imagery to drive appetite appeal and purchase, and the use of a white background with color bands will improve findability. Millennials love the new graphics: in consumer testing, purchase intent rose 16 percent, and 11 percent of Millennials surveyed said the packaging design was for “someone like me.” (source: COMBOS® PRS Testing 2016 among respondents age <35)

    COMBOS® Brand Insights

    • COMBOS® Stuffed Snacks are a great on-the-go and mess-free snack. Research shows that 45 percent of consumers want to snack on-the-go, and more than 50 percent of COMBOS® Snacks are eaten away from home, and eaten in the car three times as often as other salty snacks.1
    • Sixty-two percent of consumers seek snacks that are filling, and COMBOS® Stuffed Snacks are a delicious and substantial snack with a crunchy outer shell and a cheesy inner filling. 1
    • Millennial consumers prefer bolder, spicier flavors, and consumers want variety to ensure that snacking does not become boring.1
    • The combination of sweet and salty is one of the hottest trends in snacking, and sales continue to climb in both the Salty Snacks and Sweet Snacks categories. 2

    1 Symphony IRI Marketpulse Survey, Q4 2012; Euromonitor January 2013 Report: Sweet & Savoury Snacks in US
    2 Nielsen AOD

    Ampy Vasquez (973) 691-3536