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  • WHAT’S NEW:
    COMBOS® Stuffed Snacks - New Logo & Package Design
  • DESCRIPTION:
    A bold new logo and packaging for COMBOS® Stuffed Snacks will debut in-store beginning fall 2017.
    The graphics focus on food imagery to drive appetite appeal and purchase, and the simplified design as well as the use of a white background with color bands will improve findability. Millennials love the new graphics: in consumer testing, purchase intent rose 16 percent, and 11 percent of Millennials surveyed said the packaging design was for “someone like me.” (source: COMBOS® PRS Testing 2016 among respondents age <35)
  • BRAND/PRODUCT INSIGHTS:
    • COMBOS® Stuffed Snacks are a great on-the-go and mess-free snack. Research shows that 45 percent of consumers want to snack on-the-go, and more than 50 percent of COMBOS® Snacks are eaten away from home, and eaten in the car three times as often as other salty snacks.1
    • Sixty-two percent of consumers seek snacks that are filling, and COMBOS® Stuffed Snacks are a delicious and substantial snack with a crunchy outer shell and a cheesy inner filling. 1
    • Millennial consumers prefer bolder, spicier flavors, and consumers want variety to ensure that snacking does not become boring.1
    • The combination of sweet and salty is one of the hottest trends in snacking, and sales continue to climb in both the Salty Snacks and Sweet Snacks categories. 2
  • AVAILABILITY:
    Convenience, Drug, Grocery, Mass, Value, Vend
  • DATE AVAILABLE:
    Fall 2017
  • SUGGESTED RETAIL PRICE:
    $2.29 for 6.0 oz. bag
  • 1. Symphony IRI Marketpulse Survey, Q4 2012; Euromonitor January 2013 Report: Sweet & Savoury Snacks in US
    2. Nielsen AOD

  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536