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- WHAT’S NEW:
- New Larger 15-ounce Size for DOVE® Fruit in two variants:
- Blueberry & Vanilla Cashew
- Strawberry & Cocoa Almond
- The December 2015 launch of DOVE® Chocolate Fruit & Nut met with such a positive consumer response that now two flavor variants are available in a larger format. Currently offered in a 5.5-ounce stand-up pouch (SUP), now Blueberry & Vanilla Cashew and Strawberry & Cocoa Almond also will be available in a 15-ounce SUP.
- Real fruit and spiced nuts joined with silky smooth DOVE® Chocolate to create an explosion of flavors and textures. DOVE® Chocolate Fruit & Nut fulfills consumers’ desire for satisfying snacks.
- To generate excitement and brand awareness, Mars continues to dedicate major marketing support to DOVE® Fruit this year and next.
- BRAND/PRODUCT INSIGHTS:
- To meet the growing demand for snacks in larger packaging, DOVE® Fruit will launch 15-ounce SUP to drive category growth within the premium chocolate covered segment.
- Consumers are trading up. Large Stand Up Pouches are growing +18% VYA.1
- Large Stand Up Pouch Shoppers spent 3 times the dollars per trip (than shoppers of other SUP sizes and all sizes of laydown bags) when they bought upsized bags in the chocolate covered fruit segment.2
- KOSHER CERTIFIED?
- Drug, Grocery, Mass, Value
- DATE AVAILABLE:
- December 2016
- SUGGESTED RETAIL PRICE:
- $8.99 - $9.99. for 15-ounce SUP
1. Nielsen L12W 3/19/2016
2. National Grocery Chain Club Card Transactions
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536