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  • WHAT’S NEW:
    DOVE® Fruit Adds Two New Flavors
    • Dark Chocolate Mixed Berries (Strawberry, Blueberry & Cranberry)
    • Dark Chocolate Cherry & Sea Salt Almond
  • DESCRIPTION:
    Consumers looking for snack options welcomed DOVE® Fruit when it hit store shelves in fall 2014. These new flavor varieties are the perfect combination of real fruit and America’s #1 DOVE® Dark Chocolate.1 The new Mixed Berries and Cherry & Sea Salt Almond variants will be available in convenient, shareable, resealable 5.5-ounce stand-up pouches.
    To generate excitement and brand awareness, Mars Chocolate continues to dedicate major marketing support to DOVE® Fruit.
  • BRAND/PRODUCT INSIGHTS:
    DOVE® Fruit is outpacing the total Chocolate Covered Fruit Segment, +52% VYA, while the segment is +7%.1
    The DOVE® Fruit Cherry variant, which was a top seller last year, is now paired with the #1 nut in America -- almonds.2
    Strawberry -- the #1 fruit -- is now in the company of two other popular fruits -- blueberry and cranberry, creating the perfect combination.3
    Millennials seek taste adventure and are a growing population that currently over-indexes with DOVE® Fruit (120 index).4
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience, Drug, Grocery, Mass
  • DATE AVAILABLE:
    December 2016
  • SUGGESTED RETAIL PRICE:
    $3.99-$4.29 for 5.5-oz. Small Stand Up Pouch (SUP)
  • SHIPPING/DISPLAY INFORMATION:
    Small SUP Hanging Unit -- 36 count
    Small SUP Floorstand -- 60 count


    1. 1Nielsen L4W 1/30/2016
    2. NPD Group/Snack Track 2014
    3. International Flavor House Study 2015
    4. National Grocery Chain Club Card Transactions


  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536