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- WHAT’S NEW:
- DOVE® Peanut Butter & Dark Chocolate PROMISES®
- Based on consumer demand and strong test performance, DOVE® Peanut Butter & Dark Chocolate PROMISES® are launching nationally.
- To generate excitement and brand awareness, Mars is dedicating major marketing support to DOVE® Chocolate this year and next. Key elements include dedicated television advertising, digital and print advertising, social media and public relations.
- BRAND/PRODUCT INSIGHTS:
- Peanut Butter is the largest segment in the chocolate category and continues to grow (+10% vs. 2012).1
- With 61% purchase intent, this item is set to continue the positive momentum of the underdeveloped Peanut Butter partition in the DOVE® Chocolate portfolio.2
- Consumers are excited to see peanut butter paired with the #1 solid Dark Chocolate in the U.S. -— Dove® Dark Chocolate3, putting a silky smooth twist on this familiar classic combination.
- KOSHER CERTIFIED?
- Drug, Mass, Grocery, Value
- DATE AVAILABLE:
- April 2017
- SUGGESTED RETAIL PRICE:
- $4.09 - $4.79 for 7.94-ounce laydown bag
- SHIPPING/DISPLAY INFORMATION:
- 12 Ct. per Case
1. Nielsen AOD. $ Chocolate Category, Filling Flavor, 2012 W/E 01/05/13 + 2015 W/E 01/2/02/16
2. iCommunity Test September 2014
3. NIELSEN xAOC L52 3/15/16
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536