Download
Page as PDF
  • WHAT’S NEW:
    New Flavors for goodnessknows® snack squares
    • Blueberry & Almond
    • Mixed Berry & Almond
    • Strawberry & Peanut
  • DESCRIPTION:
    Building on its 2015 national launch, gluten-free goodnessknows® snack squares adds three new flavors to its popular line up that combines fruits, whole nuts and dark chocolate. The new varieties -- Blueberry & Almond, Mixed Berry & Almond and Strawberry & Peanut - reflect the most popular flavors in the top berries in the country.
    With four individual squares per pack -- ideal for share-ability or portion-ability -- goodnessknows® snack squares satisfy a consumer need not addressed by any other snack bar on the market. Also exclusive to the category is the 100 mg. of natural cocoa flavanols - “the good stuff in dark chocolate” - that is within each serving of goodnessknows®.
    The three new flavors join the portfolio, which includes Cranberry, Peach & Cherry and Apple.
  • BRAND/PRODUCT INSIGHTS:
    • The Better-For-You (BFY) Snack Bar Category is exploding, with projected sales of $6.8 billion by 2019 and a 5-year CAGR of 5%.1 It is one of the few consumable categories that is growing in both units and in dollars.
    • Within the first three months of its national launch, goodnessknows® became the #3 largest brand among 100+ brands in the singles pack-type of the BFY Snack Bar Category.2
    • goodnessknows® is among the fastest-selling BFY Snack Bars in the Convenience Channel.2
    • Almonds are the #1 liked nut in the U.S. 3
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience Store, Drug, Mass, Grocery, Value
  • DATE AVAILABLE:
    December 2016
  • SUGGESTED RETAIL PRICE:
    $1.59 - $1.99, 1.2-ounce singles
    $4.99 - $6.99 for a five-pack carton
  • SHIPPING/DISPLAY INFORMATION:
    goodnessknows® Singles: 12 Ct. / 4 per Case
    goodnessknows® Multipack 5 Ct. Case /6 per Case
    • Singles Floorstand 120 ct.
    • Singles Counter Unit 48 ct.
    • Singles Hanging Unit 72 ct.
    • Multipack Floorstand 48 ct.


    1. Nielsen BFY Segment $ Sales Change, Calendar Year 2011-2015
    2. Nielsen BFY Segment $ Sales, XAOC incl. Convenience 4 WE 3.26.16
    3. NPD Group/Snack Track 2014


  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536