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goodnessknows® Brand – Fact Sheet
The six flavors of goodnessknows® snack squares are crafted to perfectly pair fruits, whole nuts and dark chocolate. With four individual squares per pack -- ideal for share-ability or portion-ability -- goodnessknows® snack squares satisfy a consumer need not addressed by any other snack bar on the market. Also exclusive to the category is the 100 mg. of natural cocoa flavanols – “the good stuff in dark chocolate” – that is within each serving of goodnessknows®.
Snacking is increasing as people move to more frequent micro meals due to health concerns and on-the-go lifestyles. goodnessknows® Brand uniquely delivers on consumers’ need for a snack that tastes great AND that is a smart choice.
Available in six flavors, each goodnessknows® pack has 150 calories – about 40 calories per square – and contains no gluten, artificial flavors, colors, or sweeteners and no high fructose corn syrup.
Available in Single Bars (1.2 ounce) and Five-pack cartons (5 - 1.2 ounce):
- NEW Blueberry & Almond
- NEW Mixed Berry & Almond
- NEW Strawberry & Peanut
- Peach & Cherry
goodnessknows® Brand Insights
- The Better-For-You (BFY) Snack Bar Category is exploding, with projected sales of $6.8 billion by 2019 and a 5-year CAGR of 5%.1 It is one of the few consumable categories that is growing in both units and in dollars.
- goodnessknows® Brand launched nationally in 2015 after a successful four-year test market run in Boulder and Denver, Colorado, where the brand became the #1 seller in the category and exceeded all critical launch metrics.
- Within the first three months of its national launch, goodnessknows® became the #3 largest brand among 100+ brands in the singles pack-type of the BFY Snack Bar Category.2
- goodnessknows® is among the fastest-selling BFY Snack Bars in the Convenience Channel.2
- Retailer data shows that goodnessknows® is highly incremental to the category and that its repeat rate is on par with the Category Leader’s best sellers.3
Three New Flavors: Blueberry & Almond, Mixed Berry & Almond and Strawberry & Peanut. Building on its 2015 national launch, goodnessknows® snack squares adds three new flavors to its popular line up that combines fruits, whole nuts and dark chocolate. The new varieties -- Blueberry & Almond, Mixed Berry & Almond and Strawberry & Peanut – reflect the most popular flavors in the top berries in the country. (December 2016, $1.59 - $1.99 for 1.2-ounce singles, $4.99 - $6.99 for a five-pack carton)
1. Nielsen BFY Segment $ Sales Change, Calendar Year 2011-2015
2. Nielsen BFY Segment $ Sales, XAOC incl. Convenience 4 WE 3.26.16
3. Shopper Card Data 2.27.16
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536