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- WHAT’S NEW:
- MALTESERS® Chocolatey Bite Size Candies
- Now U.S. consumers can enjoy a worldwide chocolate favorite: MALTESERS® Candies! As the #1 bite-sized chocolate brand in the U.K., this treat features a crispy, airy center, wrapped in a smooth, mouth-watering, chocolatey covering. Consumers will enjoy this snack for its playful crunch with a slow chocolatey melt.
- Theater goers in the U.S. have enjoyed MALTESERS® since September 2016, and now retailers across the country will offer it in five different sizes, ranging from 1.3-ounce singles to a 31.0-ounce party tub.
- Marketing support for the MALTESERS® launch will include: digital/social, e-coupons, sampling and in-store displays.
- BRAND/PRODUCT INSIGHTS:
- MALTESERS® premiered in Slough, England in 1936, just one year after founder Forrest Mars had launched the incredibly successful Mars bar. First launched in a box format, MALTESERS® were an immediate hit and quickly became a favorite in the U.K. The production line for MALTESERS® was temporarily stopped in 1941 during World War II, and the brand returned in 1951.
- KOSHER CERTIFIED?
- Convenience Store, Drug, Grocery, Mass, Value
- DATE AVAILABLE:
- January 2017
- SUGGESTED RETAIL PRICE:
- $1.09-$1.39 for 1.3-ounce Singles
- $1.00 - $1.70 for 3.0-ounce Theater Box
- $1.80 - $2.40 for 3.52-ounce Peg Bag
- $4.99 - $5.99 for 14.5-ounce Tub
- $9.48 - $9.99 for 31.0-ounce Tub
- SHIPPING/DISPLAY INFORMATION:
- MALTESERS® Candies Singles
ZREP #: 332299, 1.3-ounce, 18 Ct., 9/CA
- MALTESERS® Candies Theater Box
ZREP #: 332307, 3.0-ounce, 12/CA
- MALTESERS® Candies Tub
ZREP #: 357508, 14.5-ounce, 12/CA
- MALTESERS® Candies Club Tub
ZREP #: 357878, 31.0-ounce, 252/Pallet
- MALTESERS® Peg Bag
ZREP#: 324840, 3.52-ounce, 12/CA
- Singles Floorstand, 84 ct. ZREP # 354953
- Singles Counter Unit, 52 ct. ZREP # 349695
- Singles Mini Wing 144 ct. ZREP # 354193
- Singles Skinny Tower 96 ct. ZREP # 354205
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536