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  • WHAT’S NEW:
    MALTESERS® Chocolatey Bite Size Candies
  • DESCRIPTION:
    Now U.S. consumers can enjoy a worldwide chocolate favorite: MALTESERS® Candies! As the #1 bite-sized chocolate brand in the U.K., this treat features a crispy, airy center, wrapped in a smooth, mouth-watering, chocolatey covering. Consumers will enjoy this snack for its playful crunch with a slow chocolatey melt.
    Theater goers in the U.S. have enjoyed MALTESERS® since September 2016, and now retailers across the country will offer it in five different sizes, ranging from 1.3-ounce singles to a 31.0-ounce party tub.
    Marketing support for the MALTESERS® launch will include: digital/social, e-coupons, sampling and in-store displays.
  • BRAND/PRODUCT INSIGHTS:
    MALTESERS® premiered in Slough, England in 1936, just one year after founder Forrest Mars had launched the incredibly successful Mars bar. First launched in a box format, MALTESERS® were an immediate hit and quickly became a favorite in the U.K. The production line for MALTESERS® was temporarily stopped in 1941 during World War II, and the brand returned in 1951.
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience Store, Drug, Grocery, Mass, Value
  • DATE AVAILABLE:
    January 2017
  • SUGGESTED RETAIL PRICE:
    $1.09-$1.39 for 1.3-ounce Singles
    $1.00 - $1.70 for 3.0-ounce Theater Box
    $1.80 - $2.40 for 3.52-ounce Peg Bag
    $4.99 - $5.99 for 14.5-ounce Tub
    $9.48 - $9.99 for 31.0-ounce Tub
  • SHIPPING/DISPLAY INFORMATION:
    MALTESERS® Candies Singles
    ZREP #: 332299, 1.3-ounce, 18 Ct., 9/CA
    MALTESERS® Candies Theater Box
    ZREP #: 332307, 3.0-ounce, 12/CA
    MALTESERS® Candies Tub
    ZREP #: 357508, 14.5-ounce, 12/CA
    MALTESERS® Candies Club Tub
    ZREP #: 357878, 31.0-ounce, 252/Pallet
    MALTESERS® Peg Bag
    ZREP#: 324840, 3.52-ounce, 12/CA
    Displays:
    • Singles Floorstand, 84 ct. ZREP # 354953
    • Singles Counter Unit, 52 ct. ZREP # 349695
    • Singles Mini Wing 144 ct. ZREP # 354193
    • Singles Skinny Tower 96 ct. ZREP # 354205
  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536