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MILKY WAY® Brand – Fact Sheet
Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® Bar was named after a famed malted milk drink of the day. MILKY WAY® Bars are made of chocolate malt flavored nougat and caramel covered with milk chocolate. MILKY WAY® Bar is available in several formats: as a Single size bar, 2-to-Go Sharing size, FUN SIZE®, Minis, Unwrapped Bites and in limited edition seasonal flavors during the holidays.
In addition to the iconic candy bar, the MILKY WAY® Brand portfolio also includes:
- MILKY WAY MIDNIGHT® Bars are vanilla-flavored nougat, caramel, and dark chocolate.
- MILKY WAY® Simply Caramel Bars are bursting with nothing but caramel and coated in irresistible MILKY WAY® Brand chocolate.
- MILKY WAY® Simply Caramel Bites give consumers more of what they love in the MILKY WAY® Simply Caramel Bar - rich, creamy caramel coated in irresistible MILKY WAY® Brand chocolate - in sharable bite-size pieces.
- MILKY WAY® is on its second year of the successful “Sorry I was Eating a Milky Way” campaign and continues to focus on the deliciously distracting eating experience of the bar. The brand continues to see success on MILKY WAY MIDNIGHT® and launched a larger, 2 to Go version of the bar at the end of 2015. Sales of sharing size dark chocolate confections have exploded, up 162 percent,1 and research shows that some 67 percent of consumers who purchase MILKY WAY MIDNIGHT® Bar singles also purchase sharing size (aka “king size”) chocolate packs.2
- Research also reveals that nearly one third of MILKY WAY® consumers prefer to buy King Size bars.3
1. Nielsen: Total US 52 weeks ending 4/11/2015
2. Nielsen Panel: Cross purchase analysis, 52 weeks ending 10/4/14
3. Nielsen HHP L52 1/10/15
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536