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- WHAT’S NEW:
- The biggest launch in M&M’S® Brand History: M&M’S® Caramel Chocolate Candies
- After years of development, M&M’S® Brand now has the proprietary technology to enter the soft and chewy category partition with the launch of M&M’S® Caramel Chocolate Candies.
- This innovative treat features a creamy caramel center covered in delicious milk chocolate, enclosed in a colorful candy shell. This new item will appeal to all age groups as nostalgic and comforting, as caramel is both traditional and trendy.
- M&M’S® Caramel Chocolate Candies will join Peanut, Milk Chocolate & Peanut Butter as the largest four variants within M&M’S® Brand. Caramel is the 4th largest flavor partition within chocolate, and the only one that M&M’S® Brand has yet to enter. M&M’S® Caramel will become a permanent item and is a long term strategic addition to the M&M’S® Brand portfolio.
- M&M’S® Caramel will source volume from the caramel trend in food and will drive total category incrementality by bringing a new reason to shop chocolate.
- A major consumer marketing campaign will support the launch, including television, radio and print ads; digital/social; e-coupons; sampling; and in-store displays.
- BRAND/PRODUCT INSIGHTS:
- When consumers indulge, they seek a multi-texture experience that M&M’S® Caramel Chocolate Candies deliver.1
- Caramel is the FASTEST GROWING flavor segment in food, growing 15% in 2015.2
- The purchase intent scores for M&M’S® Caramel were outstanding3 - the highest of any M&M’S® Brand variant ever!
- Caramel is a $2.2B flavor segment within confectionery.4
- KOSHER CERTIFIED?
- Club, Convenience Store, Drug, Grocery, Mass, Value, Vend
- DATE AVAILABLE:
- April 2017
- SUGGESTED RETAIL PRICE:
- $1.09-$1.39, 1.41 oz. Singles
- $1.69-$1.99, 2.83 oz. Share Size
- $2.99-$3.99, 9.6 oz. Sharing Size Stand Up Pouch
- SHIPPING/DISPLAY INFORMATION:
- M&M’S® Caramel Chocolate Candies Singles
ZREP #: 328993 1.41 oz., 24 Ct., 12/CA
- M&M’S® Caramel Chocolate Candies Share Size
ZREP #: 328996, 2.83 oz., 24 Ct., 6 /CA
- M&M’S® Caramel Chocolate Candies Sharing Size Stand Up Pouch
ZREP #: 328999, 9.6 oz., 8 Ct.
- Singles Skinny Tower, 120 ct.
- Singles Miniwing, 180 ct.
- Singles Powerwing Floor Stand, 192 ct.
- Singles Counter Unit, 72 ct.
- Share Size Counter Unit, 48 ct.
- Share Size Ready to Assemble, 192 ct.
- Sharing Size Stand Up Pouch DRC, 18 ct.
- Sharing Size Stand Up Pouch Quarter Pallet, 288 ct.
1. Mintel 2015 Indulgence Research
2. Nielsen Flavor Work TDP L52 1/23/16
3. Bases II Testing (2015)
4. Nielsen Full Year 2014 L52 Non Chocolate Confections
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536