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  • WHAT’S NEW:
    The biggest launch in M&M’S® Brand History: M&M’S® Caramel Chocolate Candies
  • DESCRIPTION:
    After years of development, M&M’S® Brand now has the proprietary technology to enter the soft and chewy category partition with the launch of M&M’S® Caramel Chocolate Candies.
    This innovative treat features a creamy caramel center covered in delicious milk chocolate, enclosed in a colorful candy shell. This new item will appeal to all age groups as nostalgic and comforting, as caramel is both traditional and trendy.
    M&M’S® Caramel Chocolate Candies will join Peanut, Milk Chocolate & Peanut Butter as the largest four variants within M&M’S® Brand. Caramel is the 4th largest flavor partition within chocolate, and the only one that M&M’S® Brand has yet to enter. M&M’S® Caramel will become a permanent item and is a long term strategic addition to the M&M’S® Brand portfolio.
    M&M’S® Caramel will source volume from the caramel trend in food and will drive total category incrementality by bringing a new reason to shop chocolate.
    A major consumer marketing campaign will support the launch, including television, radio and print ads; digital/social; e-coupons; sampling; and in-store displays.
  • BRAND/PRODUCT INSIGHTS:
    • When consumers indulge, they seek a multi-texture experience that M&M’S® Caramel Chocolate Candies deliver.1
    • Caramel is the FASTEST GROWING flavor segment in food, growing 15% in 2015.2
    • The purchase intent scores for M&M’S® Caramel were outstanding3 - the highest of any M&M’S® Brand variant ever!
    • Caramel is a $2.2B flavor segment within confectionery.4
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Club, Convenience Store, Drug, Grocery, Mass, Value, Vend
  • DATE AVAILABLE:
    April 2017
  • SUGGESTED RETAIL PRICE:
    $1.09-$1.39, 1.41 oz. Singles
    $1.69-$1.99, 2.83 oz. Share Size
    $2.99-$3.99, 9.6 oz. Sharing Size Stand Up Pouch
  • SHIPPING/DISPLAY INFORMATION:
    M&M’S® Caramel Chocolate Candies Singles
    ZREP #: 328993 1.41 oz., 24 Ct., 12/CA
    M&M’S® Caramel Chocolate Candies Share Size
    ZREP #: 328996, 2.83 oz., 24 Ct., 6 /CA
    M&M’S® Caramel Chocolate Candies Sharing Size Stand Up Pouch
    ZREP #: 328999, 9.6 oz., 8 Ct.
    Displays:
    • Singles Skinny Tower, 120 ct.
    • Singles Miniwing, 180 ct.
    • Singles Powerwing Floor Stand, 192 ct.
    • Singles Counter Unit, 72 ct.
    • Share Size Counter Unit, 48 ct.
    • Share Size Ready to Assemble, 192 ct.
    • Sharing Size Stand Up Pouch DRC, 18 ct.
    • Sharing Size Stand Up Pouch Quarter Pallet, 288 ct.


    1. Mintel 2015 Indulgence Research
    2. Nielsen Flavor Work TDP L52 1/23/16
    3. Bases II Testing (2015)
    4. Nielsen Full Year 2014 L52 Non Chocolate Confections


  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536