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  • M&M'S® Brand – Fact Sheet

    M&M'S® Brand Chocolate Candies have been one of the most famous chocolate treats in the world since 1941. The bite-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe.

    M&M'S® Milk Chocolate Candies were first manufactured when Forrest E. Mars, Sr. formed the company in Newark, New Jersey. His original idea was to offer chocolates with a sugar shell that could be sold throughout the year and that wouldn't melt during the summer. In 1948, the packaging changed from a tube form to the characteristic brown pouch that we know today. In fact, the “M” was not printed on the lentil until 1954. In 1960, M&M'S® Brand added three new colors—red, green and yellow—to the original brown color.

    Today, M&M'S® Brand Candies are available in a variety of formats and flavors. There are several varieties of M&M'S® Brand Candies: M&M'S® Chocolate Bar, ice cream, cookies, and seasonal candies for Valentine's Day, Easter, Halloween and Christmas. Different flavor offerings include:

    • NEW M&M'S® Brand Caramel Chocolate Candies
    • NEW M&M'S® White Chocolate Candies
    • NEW M&M'S® Strawberry Nut (limited edition)
    • NEW M&M'S® Brand Coffee Nut Chocolate Candies
    • M&M'S® Brand Milk Chocolate Candies
    • M&M'S® Brand Peanut Milk Chocolate Candies
    • M&M'S® Brand Chocolate Bar
    • M&M'S® Brand Dark Chocolate Candies
    • M&M'S® Brand Peanut Dark Chocolate Candies
    • M&M'S® Brand Almond Chocolate Candies
    • M&M'S® Brand MINIS Milk Chocolate Candies
    • M&M'S® Brand Mint Dark Chocolate Candies
    • M&M'S® Brand Peanut Butter Chocolate Candies
    • M&M'S® Brand Pretzel Chocolate Candies
    • M&M'S® Brand Mega Milk Chocolate Candies
    • M&M'S® Brand Mega Peanut Chocolate Candies
    • M&M'S® Brand Crispy Chocolate Candies
    • M&M'S® Brand Semi-Sweet Chocolate Baking Bits
    • M&M'S® Brand MINIS Milk Chocolate Baking Bits

    Connect with M&M'S® Brand

    M&M'S® Brand Insights

    • M&M'S® Brand has the highest household penetration and the highest rate of loyalty among chocolate brands in the U.S. 1
    • As the largest confectionery brand in the world, M&M'S® Brand is the #1 brand consumers love.2

    What's New:

    • M&M'S® Caramel Chocolate Candies is the biggest launch in M&M'S® Brand history. This innovative treat features a creamy caramel center covered in delicious milk chocolate, enclosed in a colorful candy shell. This new item will appeal to all age groups as nostalgic and comforting, as caramel is both traditional and trendy. (May 2017, $1.09-$1.39 for 1.41-ounce Singles, $1.69-$1.99 for 2.83-ounce Share Size, $2.99-$3.99 for 9.9-ounce Sharing Size SUP)
    • M&M'S® White Chocolate Candies is a delicious new, year-round offering that features creamy white chocolate enclosed in a colorful candy shell. (May 2017, $1.09-$1.39 for 1.50-ounce Singles)
    • M&M'S® Strawberry Nut is part of M&M'S® Get Nutty program, where consumers are encouraged to take a selfie with their favorite M&M'S® Brand flavor and submit on social channels with the #GetNuttyWithM hashtag for a chance to win prizes. This limited-edition treat features a crunchy peanut covered in strawberry-flavored milk chocolate, enclosed in a colorful candy shell. (March 2017, $1.69-$1.99 for 3.27 oz. Share Size, $4.69-$4.99 for 18.4 oz. Family Size SUP)
     
     
    1. Nielsen Household Panel Data - full year 2014  
    2. Euromonitor, full year 2013 


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