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  • WHAT’S NEW:
    M&M’S® Brand Ice Cream Bars
  • DESCRIPTION:

    The #1 global confectionery brand introduces a new ice cream treat: new M&M’S® Brand Ice Cream Bars. Each individually wrapped bar features chopped M&M’S® Milk Chocolate Candies inside reduced fat vanilla ice cream, all smothered in creamy milk chocolate.

    This new item builds on the excitement around the M&M’S® Brand Cookie Sandwich, which is outpacing the category, growing over 10 percent.1

    The frozen novelty Bar format is growing more than two times the category.2 Part of this increase may be that parents’ preferred frozen novelty format is a Bar, since it’s clean and convenient for families.3

  • DATE AVAILABLE:
    December 2016
  • AVAILABILITY:
    Drug, Grocery, Mass, Convenience
  • SUGGESTED RETAIL PRICE:
    $1.79 for a 2.64-ounce single
    $3.99 for a box of six 1.63-ounce bars


  • 1. Nielsen Latest 52 weeks ending 3/25/2017
    2. Nielsen L52 W/E 4/23/16
    3. M&M’S® Bar Consumer Testing November 2014




  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536