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  • WHAT’S NEW:
    Patriotic Red, White & Blue Packaging for M&M’S®, SNICKERS® and DOVE® Brands
  • DESCRIPTION:
    This year, DOVE® Chocolate joins SNICKERS® and M&M’S® brands in saluting America with Red, White & Blue packaging just in time for summer celebrations, barbecues and patriotic holidays.
    M&M’S® Milk Chocolate Candies and M&M’S® Peanut Chocolate Candies shed their traditional candy shell colors for Red, White & Blue hues, while SNICKERS® Minis and DOVE® Milk Chocolate PROMISES® are individually wrapped in patriotic colors. In-store displays and display cases also depict a patriotic color scheme and graphics.
    Mars is dedicating major marketing support to the Red, White & Blue promotion. Key elements include social media around summer usage occasions, FSIs, tear pads and integration with Mars NASCAR® summer public relations coverage.
  • BRAND/PRODUCT INSIGHTS:
    The Red, White & Blue product variations deliver a fun, festive and delicious addition to summer events including barbecues, pool parties and picnics as well as patriotic celebrations such as Memorial Day and Fourth of July.
    Mars first introduced Red, White & Blue with M&M’S® Brand in 2015. In 2016, SNICKERS® Brand joined the line-up, and in 2017, DOVE® Chocolate joins the mix to drive category growth during the summer months.
    Some 48 million Americans shopped for Red, White & Blue products in 2015, and 62 percent purchased products with seasonal colors and designs and festive packaging.1
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience Store, Drug, Grocery, Mass, Value
  • DATE AVAILABLE:
    March 2017
  • SUGGESTED RETAIL PRICE:
    $1.10, 3.14-3.27 oz., M&M’S® Brand Grab & Go SUP
    $2.75, 11.4 oz., M&M’S® Brand Sharing Size SUP
    $8.36, 42 oz., M&M’S® Brand Party Size SUP
    $3.12, 11.5 oz., SNICKERS® Brand Minis
    $8.79, 40.0 oz., SNICKERS® Brand Minis
    $3.12, 8.87 oz., DOVE® Chocolate PROMISES®
  • SHIPPING/DISPLAY INFORMATION:
    M&M’S® Milk Chocolate Candies Grab & Go SUP
    ZREP # 329088, 24 Ct. / 6 per Case
    M&M’S® Peanut Chocolate Candies Grab & Go SUP
    ZREP # 329095, 24 Ct. / 6 per Case
    M&M’S® Milk Chocolate Sharing Size SUP
    ZREP # 308771, 24 per Case
    M&M’S® Peanut Chocolate Sharing Size SUP
    ZREP # 308774, 24 per Case
    M&M’S® Milk Chocolate Candies Party Size SUP
    ZREP # 329058, 6 per Case
    M&M’S® Peanut Chocolate Candies Party Size SUP
    ZREP # 328159, 6 per Case
    SNICKERS® Brand Red, White & Blue Minis (11.5 oz.)
    ZREP # 329471, 12 per Case
    SNICKERS® Brand Red, White & Blue Minis (40 oz.)
    ZREP # 329472, 6 per Case
    DOVE® Red, White & Blue Milk Chocolate PROMISES® Laydown Bag (8.87 oz.)
    ZREP # 333640, 12 per Case


    1. National Retail Federation Group 2015


  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536