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- WHAT’S NEW:
- Patriotic Red, White & Blue Packaging for M&M’S®, SNICKERS® and DOVE® Brands
- In 2017, DOVE® Chocolate will join SNICKERS® and M&M’S® brands in saluting America with Red, White & Blue packaging just in time for summer celebrations, barbecues and patriotic holidays.
- M&M’S® Milk Chocolate Candies and M&M’S® Peanut Chocolate Candies shed their traditional candy shell colors to don Red, White & Blue hues, while SNICKERS® Minis and DOVE® Milk Chocolate PROMISES® are individually wrapped in patriotic colors. In-store displays and display cases also depict the patriotic color scheme and graphics.
- Mars is dedicating major marketing support to the 2017 Red, White & Blue promotion. Key elements include social media around summer usage occasions, FSIs, tear pads and integration with Mars NASCAR® summer public relations coverage.
- BRAND/PRODUCT INSIGHTS:
- The Red, White & Blue product variations deliver a fun, festive and delicious addition to summer events including barbecues, pool parties and picnics as well as patriotic celebrations such as Memorial Day and Fourth of July.
- Mars first introduced Red, White & Blue with M&M’S® Brand in 2015. In 2016, SNICKERS® Brand joined the line-up, and in 2017, DOVE® Chocolate joins the mix to drive category growth during the summer months.
- Some 48 million Americans shopped for Red, White & Blue products in 2015, and 62 percent purchased products with seasonal colors and designs and festive packaging.1
- KOSHER CERTIFIED?
- Convenience Store, Drug, Grocery, Mass, Value
- DATE AVAILABLE:
- March 2017
- SUGGESTED RETAIL PRICE:
- $1.10, 3.14-3.27 oz., M&M’S® Brand Grab & Go SUP
$2.75, 11.4 oz., M&M’S® Brand Sharing Size SUP
$8.36, 42 oz., M&M’S® Brand Party Size SUP
$3.12, 11.5 oz., SNICKERS® Brand Minis
$8.79, 40.0 oz., SNICKERS® Brand Minis
$3.12, 8.87 oz., DOVE® Chocolate PROMISES®
- SHIPPING/DISPLAY INFORMATION:
- M&M’S® Milk Chocolate Candies Grab & Go SUP
ZREP # 329088, 24 Ct. / 6 per Case
- M&M’S® Peanut Chocolate Candies Grab & Go SUP
ZREP # 329095, 24 Ct. / 6 per Case
- M&M’S® Milk Chocolate Sharing Size SUP
ZREP # 308771, 24 per Case
- M&M’S® Peanut Chocolate Sharing Size SUP
ZREP # 308774, 24 per Case
- M&M’S® Milk Chocolate Candies Party Size SUP
ZREP # 329058, 6 per Case
- M&M’S® Peanut Chocolate Candies Party Size SUP
ZREP # 328159, 6 per Case
- SNICKERS® Brand Red, White & Blue Minis (11.5 oz.)
ZREP # 329471, 12 per Case
- SNICKERS® Brand Red, White & Blue Minis (40 oz.)
ZREP # 329472, 6 per Case
- DOVE® Red, White & Blue Milk Chocolate PROMISES® Laydown Bag (8.87 oz.)
ZREP # 333640, 12 per Case
1. National Retail Federation Group 2015
- MEDIA CONTACT:
- Ampy Vasquez (973) 691-3536