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  • WHAT’S NEW:
    M&M'S® White Chocolate Candies
  • DESCRIPTION:
    M&M’S® White Chocolate is a delicious new, year-round offering that features creamy white chocolate enclosed in a colorful candy shell.
    M&M’S® White Chocolate will hit shelves at select food, mass, convenience and drug stores nationwide starting in May 2017 in Singles packs that feature the brand’s iconic colorful candy shells.
    Fans of the brand will now be able to enjoy M&M’S® White Chocolate year-round; previously, the flavor was a seasonal offering sold at retailers nationwide.
  • BRAND/PRODUCT INSIGHTS:
    • White Chocolate is a growing segment with a 5-year CAGR of 12%.1
    • White Chocolate indexes at 140 with Hispanics1 and the Hispanic population is growing 3% annually.2
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience Store, Drug, Grocery, Mass
  • DATE AVAILABLE:
    May 2017
  • SUGGESTED RETAIL PRICE:
    $1.09-$1.39, 1.50 oz. Single
  • SHIPPING/DISPLAY INFORMATION:
    M&M’S® White Chocolate Candies Singles
    ZREP #: 363247, 1.50 oz., 24 Ct., 12/case


    1. TWIX® White Global Playbook 2015, Nielsen
    2. Fox News


  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536