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  • WHAT’S NEW:
    SNICKERS® & Hazelnut Bar
  • DESCRIPTION:
    New SNICKERS® & Hazelnut Bar satisfies. It’s everything consumers love about SNICKERS®—peanuts, caramel and nougat covered in milk chocolate—with the addition of delicious hazelnuts.
    Whenever you're feeling different on the inside, grab a SNICKERS® that's also different on the inside. NEW SNICKERS® & Hazelnut: Same on the outside. Different on the inside. Brand components include a fully integrated marketing campaign, including advertising, in-store displays (FSI and POP) and promotions.
  • BRAND/PRODUCT INSIGHTS:
    SNICKERS® & Hazelnut Bar was the most incremental and consumer preferred single-product addition to the existing portfolio and category in recent consumer testing.1
    Twenty-five percent of category purchases are from shoppers seeking variety, like this new twist on their favorite bar.2
    Consumers are Hazelnut-happy: sales of confections containing this favorite are up 14.1%. 3
    SNICKERS® Bar was introduced in 1930 and is now the fastest selling singles bar in the U.S.1 The launch of new SNICKERS® & Hazelnut Bar extends -- and is sure to grow -- the popular SNICKERS® Brand portfolio.
  • KOSHER CERTIFIED?
    No
  • AVAILABILITY:
    Convenience Store, Drug, Grocery, Mass, Value, Vend
  • DATE AVAILABLE:
    January 2017
  • SUGGESTED RETAIL PRICE:
    $.99 - $1.09, 1.76-ounce Single
    $1.69 - $1.79, 3.23-ounce 2 to Go
  • SHIPPING/DISPLAY INFORMATION:
    SNICKERS® & Hazelnut Single Bar
    ZREP #: 333008, 24 Ct. Carton, 12/CA
    SNICKERS® & Hazelnut 2 to Go
    ZREP #: 333011, 24 Ct. Carton, 6/CA
    Displays:
    • Sharing Size RTA 180 ct
    • SNICKERS® & Hazelnut Bar
    • SNICKERS® Bar
    • SNICKERS® Crisper
    • SNICKERS® Almond
    • SNICKERS® Peanut Butter Squared

    • Singles Counter Unit 72 ct.
    • SNICKERS® & Hazelnut Bar


    1. Nielsen Discrete Choice for Line Optimization, July 2015
    2. SNICKERS LOT Test, July 2015
    3. Nielsen 2015 $ Volume


  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536