Download
Page as PDF
  • WHAT:
    2017 SNICKERS® Hunger Bar Promotion"
  • DESCRIPTION:

    SNICKERS® Brand Hunger Bars are back and better than ever in 2017. As part of the “Who Are You When You’re Hungry” campaign, SNICKERS® Brand Original Singles are joined by SNICKERS® Almond, SNICKERS® Peanut Butter Squared, and SNICKERS® Crisper -- all boasting a new range of hunger symptoms!

    After tremendous success in 2015, SNICKERS® Hunger Bars Are Back with a fun, new spin -- “Your Friends Aren’t Your Friends When They’re Hungry.” Consumers are encouraged to call them out with #EATASNICKERS.

    The SNICKERS® Hunger Bar promotion is backed by a major marketing campaign. Features include online video, displays with tear pads, social media coupons, in-store promotions and displays, promotional events, print advertising and social media support on Twitter, Facebook and Instagram.

  • WHEN:

    June - August 2017

  • WHY:

    The “Hunger Bar” promotion extends the successful SNICKERS® Brand “You’re Not You When You’re Hungry” and “Who Are You When You’re Hungry?” campaigns. Product personalization and customization continue to drive relevancy among millennials and Gen Z1 consumers, and sales of SNICKERS® Original Singles increased significantly during the promotion period.2

  • SHIPPING/DISPLAY INFORMATION:
    Mixed SNICKERS® Brand Singles Floorstand/Powerwing (156 Count)
    ZREP: 347956
    • 96 Count SNICKERS® Bar Singles, 1.86 oz.
    • 24 Count SNICKERS® Almond Bar Singles, 1.76 oz.
    • 36 Count SNICKERS® Crisper Bar Singles, 1.41 oz.
    Mixed SNICKERS® Brand Singles RTA (204 Count)
    ZREP: 334694
    • 144 Count SNICKERS® Bar Singles, 1.86 oz.
    • 24 Count SNICKERS® Almond Bar Singles, 1.76 oz.
    • 36 Count SNICKERS® Crisper Bar Singles, 1.41 oz.
    Mixed SNICKERS® Brand Singles Skinny Tower (120 Count)
    ZREP: 334695
    • 60 Count SNICKERS® Bar Singles, 1.86 oz.
    • 24 Count SNICKERS® Almond Bar Singles, 1.76 oz.
    • 36 Count SNICKERS® Crisper Bar Singles, 1.41 oz.
    Mixed Filled Bar FUN SIZE® 6-Pack Quarter Pallet (408 Count)
    ZREP: 334693
    • 168 Count SNICKERS® Brand FUN SIZE® Bars 6-Pack, 3.4 oz.
    • 72 Count TWIX® Brand FUN SIZE® Bars 6-Pack, 3.28 oz.
    • 112 Count MILKY WAY® Brand FUN SIZE® Bars 6-Pack, 3.36 oz.
    • 56 Count 3 MUSKETEERS® Brand FUN SIZE® Bars 6-Pack, 2.93 oz.


    1. Nielson UpFRONT PERSPECTIVES Study
    2. Nielson Scan Data, SNICKERS® Original Singles, 10/04/15 – 11/28/15

  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536