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  • WHAT:
    Celebrate on the Field with SNICKERS® Brand
  • DESCRIPTION:
    Chocolate and football fans score big this season with the newest promotion from Mars Chocolate teaming SNICKERS® Bar and other winning Mars brands with the National Football League (NFL®).
    Mars is leveraging the passion fans have for the Super Bowl and for SNICKERS® Bar via promotional displays. Consumers will be encouraged to enter at Facebook.com/Snickers for a chance to Celebrate on the Field with the Super Bowl Champions at Super Bowl LI, plus a chance at other great instant win prizes.
    To further support its partnership with the NFL, SNICKERS® Brand is rolling out 15 NFL-themed Hunger Bars, giving fans a wide range of ways to express themselves this football season with fun football-related “symptoms.” Fans have been engaging with SNICKERS® Hunger Bars in a big way, and they’re poised to score “extra points” with consumers for this exciting integration with the NFL.
    The 2016 SNICKERS® Brand robust marketing campaign includes a blitz of additional support during the NFL® season. Key elements during the season, which spans July 25 through December 12, 2016, are television advertising with a “You’re Not You When You’re Hungry” commercial, print advertising, online/display content and in-store displays and media for the SNICKERS® Bar/NFL® promotion and SNICKERS® Football Hunger Symptoms.
  • WHEN:
    July 25 - December 12, 2016
  • WHY:
    In 2016, the promotion leverages the popularity of two powerhouse brands - SNICKERS® Bar, the official chocolate of the NFL®, and the NFL®, the #1 sport in the United States. With over 264 million household snacking occasions during the regular season and playoffs, Game Day is a big purchase occasion.
    Shoppers are looking for NFL® cues in store and an NFL-themed promotional hook is crucial to conversion. The NFL® logo attracts attention and increases purchase intent by 35%, and shoppers are more likely to visit a store that has NFL® promotional items.
    Fans crave a VIP experience to the Crown Jewel of sporting events - the Super Bowl. Very few people will go to a Super Bowl in their lives; far fewer will ever get a chance to celebrate on the field! By leveraging fans’ passion for the NFL® and Mars products, Mars gives fans a once-in-a-lifetime chance to Celebrate on the Field.
  • SHIPPING/DISPLAY INFORMATION:
    Mixed Singles Super Shipper W/ Tear Pad
    1,020 Count
    • 240 Count SNICKERS® Bar Singles, 1.86 oz.
    • 180 Count TWIX® Caramel Cookie Bars Singles, 1.79 oz.
    • 72 Count MILKY WAY® Bar Singles, 1.84 oz.
    • 72 Count SNICKERS® Brand Almond Bar Singles, 1.76 oz.
    • 72 Count 3 MUSKETEERS® Bar Singles, 1.92 oz.
    • 144 Count M&M’S® Brand Milk Chocolate Candies Singles, 1.69 oz.
    • 240 Count M&M’S® Brand Peanut Chocolate Candies Singles, 1.74 oz.
    ZREP: 319786
    FERT: 10136449
    Mixed Singles Quarter Pallet W/ Tear Pad
    1,056 Count
    144 Count M&M’S® Brand Milk Chocolate Candies Singles, 1.69 oz.
    192 Count M&M’S® Brand Peanut Chocolate Candies Singles, 1.74 oz.
    288 Count SNICKERS® Bar Singles, 1.86 oz.
    108 Count 3 MUSKETEERS® Bar Singles, 1.92 oz.
    144 Count TWIX® Caramel Cookie Bars Singles, 1.79 oz.
    108 Count MILKY WAY® Bar Singles, 1.84 oz.
    72 Count SNICKERS® Brand Almond Bar Singles, 1.76 oz.
    REP: 320562
    ERT: 10137166
    Mixed Singles RTA W/Tear Pad
    252 Count
    • 96 Count SNICKERS® Bar Singles, 1.86 oz.
    • 48 Count M&M’S® Brand Peanut Chocolate Candies Singles, 1.74 oz.
    • 36 Count M&M’S® Brand Milk Chocolate Candies Singles, 1.69 oz.
    • 36 Count TWIX® Caramel Cookie Bars Singles, 1.79 oz.
    • 36 Count MILKY WAY® Bar Singles, 1.84 oz.
    ZREP: 320788
    FERT: 10137283
    M&M‘S® XL SUP Quarter Pallet
    64 Count
    • 24 Count M&M’S® Brand Peanut Chocolate Candies XL SUP, 42 oz.
    • 24 Count M&M’S® Brand Milk Chocolate Candies XL SUP, 42 oz.
    • 16 Count M&M’S® Brand Peanut Butter Chocolate Candies XL SUP, 38 oz.
    ZREP: 320066
    FERT: 10136787
    Mixed Filled Bar Bites SUP Inner/Outer Shipper
    60 Count
    • 24 Count SNICKERS® Brand Unwrapped Bites SUP, 8 oz.
    • 24 Count TWIX® Caramel Cookie Bars Unwrapped Bites SUP, 7 oz.
    • 12 Count MILKY WAY® Brand Unwrapped Bites SUP, 7 oz.
    ZREP: 301076
    FERT: 10136792
    Mixed Filled Bar Bites SUP Quarter Pallet
    180 Count
    • 72 Count SNICKERS® Brand Unwrapped Bites SUP, 8 oz.
    • 36 Count MILKY WAY® Brand Unwrapped Bites SUP, 7 oz.
    • 72 Count TWIX® Caramel Cookie Bars Unwrapped Bites SUP, 7 oz.
    ZREP: 286435
    FERT: 10136633
    Filled Bar Team Wraps Large Bag Quarter Pallet
    120 Count
    • 90 Count SNICKERS® Brand NFL Team Miniatures, 19.5 oz.
    • 30 Count SNICKERS® Brand Peanut Butter Squared NFL Team Miniatures, 19.5 oz.
    ZREP: 287069
    FERT: 10136621
    Mixed Filled Bar Minis/DOVE® Promises Laydown Bag Quarter Pallet
    176 Count
    • 24 Count DOVE® PROMISES® Milk Chocolate Laydown Bag, 8.87 oz.
    • 24 Count DOVE® PROMISES® Dark Chocolate Laydown Bag, 8.87 oz.
    • 48 Count SNICKERS® Brand Miniatures Medium Laydown Bag, 11.5 oz.
    • 32 Count MINIS MIX™ Medium Laydown Bag, 10.5 oz.
    • 32 Count SNICKERS® Brand MINIS MIX™ Medium Laydown Bag, 10.5 oz.
    • 16 Count MILKY WAY® Brand Miniatures Medium Laydown Bag, 11.5 oz.
    ZREP: 320289
    FERT: 10136958


    1. NFL ESPN SPORTS
    2. MRSI Database, Bases Snapshot, LOT Test 2009, I-community Qualitative
    3. Mars Snackfood SRI NFL Shopper MOM Study 2011
    4. Experian-Simmons-OneView, Spring 2012 NHCS Adult Survey 12-Month, Base: P18+
    5. Mars Snackfood Party Snacks Exploration
    6. SNICKERS® NFL Exploration Research Feb. 2012

  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536