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  • WHAT’S NEW:
    TWIX® Dark Chocolate Cookie Bars
  • DESCRIPTION:
    Whether they prefer the Right Side or the Left Side, all TWIX® fans will agree that new TWIX® Dark is a winner. The distinctive new version of this favorite cookie bar brand features the classic crunchy shortbread TWIX® cookie covered in golden caramel and enrobed in a rich dark chocolate.
  • BRAND/PRODUCT INSIGHTS:
    • Dark chocolate is a driver of category growth and on trend with consumers. It’s considered a more permissible treat.
    • Since dark chocolate plays in a different part of the category than milk chocolate, sales are incremental.
    • The Dark Chocolate segment is growing at 2x the total category.1
    • TWIX® Brand is a favorite among Millennials, Hispanics and families. 2
    • The TWIX® franchise has been growing 3x faster than the category since 2014.3
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience, Drug, Grocery, Mass, Value, Vend
  • DATE AVAILABLE:
    May 2017
  • SUGGESTED RETAIL PRICE:
    $0.99 - $1.09 for 1.79-ounce Single
    $1.69-$1.79 for 3.02-ounce 4 to Go
  • SHIPPING/DISPLAY INFORMATION:
    ZREP #: 363106 for Singles, 36 count/ 10 per case
    ZREP #: 363110 for 4 to Go, 24 count/ 6 per case


    1. Nielsen 4yr CAGR of +4.8% for Dark Choc vs. +2.2% for Total Chocx
    2. Pulse Check Survey, Oct. 2016
    3. Nielson home scan data ending 12/31/16

  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536