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  • WHAT’S NEW:
    TWIX® White Chocolate Cookie Bars
  • DESCRIPTION:
    Experience the original TWIX® Cookie Bar enrobed in white chocolate! The new, limited edition version of this favorite cookie bar brand features the classic crunchy shortbread TWIX® cookie covered in golden caramel and enrobed in a rich white chocolate.
    Mars is continuing its 360-degree marketing campaign for TWIX® Brand, which will halo TWIX® White Chocolate Cookie Bars.
  • BRAND/PRODUCT INSIGHTS:
    • Proven global program: 10+ years of annual execution in >25 markets.1
    • TWIX® Brand is a favorite among Millennials, Hispanics and families. 2
    • The TWIX® franchise has been growing 3x faster than the category since 2014.3
    • White Chocolate is a growing segment with a 5-year CAGR of 12%.1
    • White Chocolate indexes at 140 with Hispanics1 and the Hispanic population is growing 3% annually.4
    • TWIX® White helps drive core, while creating new news and giving consumers the variety they crave.
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Convenience, Drug, Grocery, Mass, Value, Vend
  • DATE AVAILABLE:
    December 2017
  • SUGGESTED RETAIL PRICE:
    $0.99 - $1.09 for 1.79-ounce Single
    $1.69-$1.79 for 2.64-ounce 2 to Go
    $3.49 - $4.99 FUN SIZE® Medium Bag
  • SHIPPING/DISPLAY INFORMATION:
    Single: 18 count / 12 cartons per case
    Share size: 18 count / 6 cartons per case
    FUN SIZE® Medium Bag: 20/case


    1. TWIX® White Global Playbook 2015, Nielsen
    2. Pulse Check Survey, Oct. 2016
    3. Nielson home scan data ending 12/31/16
    4. Fox News

  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536