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  • WHAT’S NEW:
    TWIX® White Chocolate Cookie Bars
  • DESCRIPTION:
    Experience the original TWIX® Cookie Bar enrobed in white chocolate! With two crunchy cookie bars covered with smooth caramel and enrobed in creamy white chocolate, TWIX® Brand allows you to make whatever you’re doing twice as fun.
    Mars is continuing its 360-degree marketing campaign for TWIX® Brand, which will halo TWIX® White Chocolate Cookie Bars, including heavy support during the holiday season.
  • BRAND/PRODUCT INSIGHTS:
    • Proven global program: 10+ years of annual execution in >25 markets.1
    • TWIX® Brand continues to grow faster than the category, up an average of 5% for the past 5 years.1
    • TWIX® is a favorite among Millennials, Hispanics and families.
    • White Chocolate is a growing segment with a 5-year CAGR of 12%.1
    • White Chocolate indexes at 140 with Hispanics1 and the Hispanic population is growing 3% annually.2
    • TWIX® White helps drive core, while creating new news and giving consumers the variety they crave.
  • KOSHER CERTIFIED?
    Yes
  • AVAILABILITY:
    Last order accepted January 31, 2017.
  • DATE AVAILABLE:
    October 9, 2017
  • SUGGESTED RETAIL PRICE:
    $0.99-$1.09
  • SHIPPING/DISPLAY INFORMATION:
    32 count / 5 per case
    ZREP #: 321071, 72ct Counter Unit (contains 72 TWIX White Singles)
    ZREP #: 321070, 144 ct. Floorstand/Powerwing (contains 72 TWIX® White Singles and 72 TWIX® Caramel Singles)


    1. TWIX® White Global Playbook 2015, Nielsen
    2. Fox News

  • MEDIA CONTACT:
    Ampy Vasquez (973) 691-3536